What does this announcement, via Read/Write Web, say to us about the types of consumers our students are or will become?
Rock band Radiohead has already pushed the envelope in the past year by first releasing their new album under a pay-what-you-want price scheme in October, and then calling on fans to create a music video
for any of the album’s songs in March. Now the band is at it again,
teaming with Apple, makers of iTunes and GarageBand, to launch a public
The contest offers up the single “Nude” from the album for remix.
The band has for sale on iTunes “stems” for the bass, voice, guitar,
strings/fx and drums for the song and anyone who purchases all five
gets access to a GarageBand file that can be opened in GarageBand or
Until May 1st, the public can vote for their favorite remix, and
remix authors can use a MySpace or Facebook widget to allow fans on
social networks to vote for them. The prize, though, is just that
Radiohead promises to “listen to the best.”
This also points us to the fact that our students today have an altogether different view of intellectual property. Is what Radiohead is doing counterproductive to our efforts to teach responsible copyright? Does it muddy the water?
Common sense and an appeal to my preferred view of the future of copyright (heavily focused on the use of Creative Commons) tell me that this is not so, that Radiohead is onto something here that more and more artists will do to capitalize on participatory culture.