hen the Net absorbs a medium, that medium is re-created in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration.
- This shows me that new skills are necessary, or in the least, old ones need to be reconstituted. What jobs or tasks become prioritized? Can we not turn off all of our notifiers and our distractors while we indeed focus on what needs to be done? These are skills, not just simple behaviors. – post by pjhiggins